Profile

Fruitime was founded in 1989 and has over the past 18 years enjoyed an average growth rate of 46 % per annum. We believe that our phenomenal growth has been attributed to our sound policies and procedures coupled with our ability to adapt and bring about positive change within the beverage industry.

Fruitime's innovations have included being the first to introduce LITE fruit juices into the market as well as introducing a unique and exciting fruit & vegetable combination to our range (Pineapple & Carrot), thereby rapidly creating a specific niche in the market. Fruitime was also the first to introduce PET bottles to the fruit juice industry, which ultimately resulted in a switch to PET by all major players within the industry. Fruitime is proud of our ability to influence and bring about such positive change.

Fruitime products have not only attracted the interest of many entrepreneurs within South Africa but also in neighboring countries. Fruitime has set up agencies in strategically placed locations throughout South Africa and its borders and has created an infrastructure to supply customers nationally and offer our clients the highest quality products and service. Fruitime enjoys representation throughout South Africa as well as representation in neighboring countries.

Fruitime is the preferred choice amongst consumers and retailers who can rely on our high quality products and service excellence. Fruitime founder Jacques Hurter believes that the future looks even brighter for the company and that the Fruitime brand is respected by the consumer.


Production facilities

Fruitime's production facilities are of the highest standards and high priority is given to hygiene to ensure that only the best quality products are manufactured.

Goals The beverage industry is continually changing and evolving. Consumers are demanding high quality products, efficient service, better packaging and unique concepts. It is Fruitime's aim to ensure that the consumers are not disappointed.